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The client was opening a food truck and needed to create a visual identity for their restaurant. They wanted it to be scalable in order to be printed on matches, t-shirts, and stationary while also function as a large neon sign. The client requested that the logo include his company’s name and a flower. The kicker was that both he and his grandmother (the inspiration for his company) had to approve of the logo.  





During the discovery process, we found the general style of logos that the client enjoyed. After presenting a variety of typographic and designed graphic treatments in that style, we landed on a direction.


The logo that we developed is a modern twist on classic Mexican design. It employs a traditional typeface and graphic treatment of the flowers, per the client’s request, while at the same time embodying bold complementary colors and a new age take on Aztec ornate design.  


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